Ice cream cones are easier to be wrapped in a simple paper cover, plastic cups and family packages can be easily replaced by carton. Those ice cream products that are wrapped with a flowpack might be tricky: ice cream sticks, ice cream sandwiches and all those ice cream bars that are trending nowadays need a film cover that is normally made of polyethylene (PE).
This material has been the most chosen one by wrapping materials producers and ice cream producers as it can be easily customized with any design, color etc. It is also easy to shape and all flowpacks can handle it. Polyethylene is as well easy to be heat-sealed.
But plastic is now seen as a problem: it is not biodegradable, it is not eco-friendly in any way and all customers are starting looking for better alternatives.
The good news is that changing wrapping materials and use ecofriendly packaging is not that hard.
Many (if not all?) film producers are introducing better alternative to PE. But how to choose? Which ones are suitable for frozen foods like ice cream?